Who Are We?

At Better Ways, we foster an altruistic lifestyle through the education and daily use of organic plant-based Health and Wellness products that interact with the endocannabinoid system, gut biome, and neuropathways.

We truly believe that everyone, regardless of their backgrounds, can use these products daily for the betterment of their lifestyle.

We want to help educate interested individuals and collaborate with industry and community leaders to increase awareness of the variety of benefits that yield from daily use of Nootropics, CBD, and other plant-based Health and Wellness products.

As a Branford native, I have seen our town grow and evolve over the years making it one of the best places to live.  The love for my hometown continues with this business venture; I truly believe in this lifestyle and want to help our community, its members, and surrounding towns through the education and use of these products.  Together, may we find our path to balance.



Duncan Markovich

Co - Founder and Owner

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